What Is A+ Content? The Secret to Boosting Sales on Amazon and Marketplaces

What Is A+ Content?

A+ Content (known as "Enhanced Brand Content" on Amazon) is a marketplace feature that allows you to present rich visual and text content beyond the standard product description.

While a standard product page only has text and a few photos, with A+ content you can:

• Add large, high-quality images
• Create comparison tables
• Tell your brand story
• Present feature details visually
• Show the product in context with lifestyle images

Why Should You Use A+ Content?

According to Amazon's own data, products using A+ content see:

• 3-10% increase in sales (up to 20% in some categories)
• Decrease in return rates — better informed buyers
• Increase in time spent per page
• Strengthened brand perception

Which Marketplaces Support It?

Marketplace	Name	Status
Amazon	A+ Content	Active
eBay	Enhanced Listings	Active
Walmart	Enhanced Content	Active
Etsy	Rich Descriptions	Partial

A+ Content Modules

Typical A+ content templates include:

1. Hero Banner

Full-width, impactful product image. Highlights the brand message.

2. Feature Highlights

3-4 icon + text blocks. Each describes a key feature of the product.

3. Comparison Table

Compares different products from the same brand or different variants of the model.

4. Lifestyle Image

Photo of the product in its real usage environment. Helps buyers envision themselves using it.

5. Technical Detail

Visual presentation of dimensions, materials, usage instructions, and other information.

AI-Powered A+ Content Generation

Traditional A+ content creation:

• Professional photography: $200-1,000
• Graphic design: $100-500
• Total time: 1-2 weeks

Creating A+ content with Renderhane:

• Upload a single photo
• Select the "Generate A+ Content" tool
• 5 credits for professional A+ visuals
• Completed in 2-3 minutes

AI creates different scenes, lifestyle images, and professional compositions from your product photo.

Best Practices

• Use high-resolution images (minimum 1000x1000 px)
• Convey a single message per image
• Maintain a balance between text and visuals
• Check mobile compatibility
• Use your brand colors consistently

Conclusion

A+ content is one of the most effective ways to stand out from competition on marketplaces. Thanks to AI technology, you can now produce professional A+ content without large budgets or long timelines.